I added the text to the double-page spread once I had written the article. I chose to layout it out in columns to follow the main conventions of a magazine, and I also chose to use a drop-cap at the beginning of each section of the article. I chose to make the masthead a quote from the article, using the same fonts as the rest of the mastheads in the magazine, to make the house style of the magazine consistent.
But I thought that it would add some effect and more dimension to the article if I enlarged some of the quotes from the article to form pull quotes which would make them stand out on the page. This would also immediately attract the attention of the audience when they initially saw the page, to draw them in to read the article.
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